Merlin Entertainments is a global leader in location-based, family entertainment. As one of the world’s largest attraction operators, they create and deliver memorable, immersive brand experiences for over 67 million visitors.
Their aim is to bring brands to life for millions of guests through continued investment, capturing new market opportunities and maintaining a strong market position as a unique, multi-format international operator of strongly branded and IP-led location-based entertainment.
They continue to diversify a portfolio, by geography, brand and customer, ensuring a balance of indoor and outdoor attractions and international and domestic visitation.
Today they operate more than 120 attractions in 25 countries around the world, from shorter dwell-time attractions such as LEGOLAND Discovery Centers, Peppa Pig World of Play, SEA LIFE and The London Eye, to iconic theme park resorts like LEGOLAND, Gardaland Resort and Alton Towers Resort.
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